Switzerland
Asfand Yar Arsalan
MSc Business Information Systems | Data & Digital Transformation
AnalyticsDigital TransformationBI (Power BI / Tableau)Process Improvement
About
Profile, motivations, and what I’m aiming for
Profile
I build practical data & digital solutions that improve customer experience and business performance. My work spans analytics (Power BI/Tableau), process improvement, and digital maturity measurement.
Highlights
- MSc in Business Information Systems (FHNW, Switzerland)
- Experience with Power BI, Tableau, SQL, BPMN 2.0, Orange, Excel
- Built a Digital Maturity Performance Index (DMPI) linked to NPS for showrooms
Motivation & Goals
I’m motivated by turning messy information into clear decisions. I enjoy projects where stakeholders, business needs, and technology come together—especially in transformation, analytics, and customer experience.
Open to: internships / entry roles in BI, analytics, operations, digital transformation, and business analysis.
Projects
A selection of my work
Digital Maturity Performance Index (DMPI) + NPS
Case study: Building Materials Suisse (Richner) showrooms
Developed a weighted index across digital tools adoption, customer interaction, engagement, sales impact, and operational efficiency. Used it to compare showrooms and extract actionable insights for digital strategy.
ExcelTableauAnalyticsIndex DesignStakeholder Insights
Customer Booking Analytics (LetMeShip)
BI project: segmentation + usage patterns
Analyzed customer booking behavior, carrier usage trends, and retention signals. Built dashboards to support operational decisions and service optimization.
TableauData CleaningSegmentationBI Dashboards
Insurance Type Prediction (Orange)
Classification model + evaluation
Created a prediction model to estimate the most likely insurance type selected by customers. Focused on feature selection, model comparison, and interpretability.
OrangeML BasicsEvaluationFeature Engineering
CV
Experience + Education (and a downloadable PDF)
Experience
2023 – Present
Business Informatics / Analytics Projects · FHNW & Industry Projects
- Designed dashboards and KPI tracking for business decision-making.
- Built and validated a digital maturity scoring framework across showrooms.
- Produced insights linking digital usage to customer experience (NPS).
Prior Experience
Operations / Management (Hospitality) · 12th Avenue Hotel (Lahore)
- Improved guest experience and maintained strong review ratings.
- Coordinated events and managed operational workflows.
- Handled cross-functional coordination and customer-facing execution.
Education
2025
MSc Business Information Systems
FHNW (Switzerland)
- Focus: Digital transformation, analytics, business processes
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BSc (add your degree here)
Your University
- Add key modules / achievements
Credentials & Degrees
Certificates, courses, and achievements
Power BI / Data Analytics (Add certificate name)
Issued by Institution / Platform
Date: YYYY-MM
View credentialBPMN 2.0 / Process Modeling (Add certificate name)
Issued by Institution / Platform
Date: YYYY-MM
View credentialGallery
Photos, events, snapshots, and moments
Tip: Replace these files in /public/images/ with your real images.
Details
If you want the contact form to actually send emails, I can adapt this to a Next.js API route (Resend / EmailJS / Formspree). Right now it’s a static form.