Switzerland

Asfand Yar Arsalan

MSc Business Information Systems | Data & Digital Transformation

AnalyticsDigital TransformationBI (Power BI / Tableau)Process Improvement

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About

Profile, motivations, and what I’m aiming for

Profile

I work at the intersection of data, processes, and digital transformation, translating complex information into clear, actionable insights that support better decisions, efficiency, and customer experience. I hold a Master’s degree in Business Information Systems and bring hands-on experience in analytics (Power BI, Tableau), business process modeling (BPMN 2.0), and digital maturity assessment. Through applied project work, I’ve focused on structuring fragmented data, aligning stakeholders, and building solutions that are practical, measurable, and usable. I’m particularly interested in how digital tools create real business value by improving how organizations operate and make decisions.

Highlights

MSc Business Information Systems (FHNW, Switzerland)
Focus on Business Intelligence, Digitalization of Business Processes, Agile Business Analysis, and IT Governance.
Analytics & BI: Power BI, Tableau, SQL, Excel, and Orange — from data preparation to insight-driven dashboards.
Process & Digital Transformation: BPMN 2.0, Camunda, Make, workflow automation, KPI frameworks, and digital maturity measurement.
Applied project work: developed a Digital Maturity Performance Index (DMPI) linked to Net Promoter Score (NPS) to assess how digital services impact customer experience across multiple showrooms.

Motivation & Goals

My motivation is to start my professional career in Business analytics, and digital transformation, applying the skills developed during my Master’s studies to real business challenges. I’m looking for roles where I can learn through hands-on contribution—working with data, processes, and stakeholders to support informed decisions and improve operational performance. My goal is to grow into a professional who combines business understanding with analytical thinking and delivers practical, measurable impact.

Currently seeking: graduate roles, entry-level positions, and internships in the field of Business Intelligence, Data & Analytics, Operations, Digital Transformation, and Business Analysis.

Projects

A selection of my work

Building a Personal Portfolio Website

Next.js · TypeScript · Tailwind · GitHub · Vercel · Swizzonic DNS

Designed, built, and deployed my personal portfolio as a scalable, recruiter-friendly site to showcase projects, education, and experience. Set up a full production workflow end-to-end—from buying and configuring the domain on Swizzonic (DNS/CNAME), to version control in GitHub and automated deployments on Vercel. Iterated through real production issues (404 routes, case-sensitive image paths, missing /public assets, deployment vs local mismatches), improved site structure with reusable project templates and dedicated pages, and created consistent placeholder imagery to keep the UI polished while content evolves.

Next.jsReactTypeScriptTailwind CSSGitHubVercelSwizzonicDNS (CNAME/A Records)Static Assets (/public)Routing (App Router)

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SmartInvoice (DIGIBPM) — Timesheets → Invoices Automation

Camunda BPMN · DMN · Make (Integromat) · Google Workspace

Built an end-to-end process automation concept for Nish Technologies to replace manual, paper-based timesheet and invoice workflows. Modeled the AS-IS process and key pain points, then designed a TO-BE solution in Camunda with automated timesheet capture, billability decisions via DMN, monthly batch processing, and structured error handling with notifications.

CamundaBPMN 2.0DMNMakeGoogle SheetsGoogle DriveWebhooks

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Digital Maturity Performance Index (DMPI) + NPS

Digital strategy assessment · BMS showrooms

Developed a Digital Maturity Performance Index (DMPI) to assess how effectively Building Material Suisse (BMS) showrooms use digital services and how this aligns with customer satisfaction (NPS). Consolidated operational KPIs and customer feedback into a weighted scoring model across five dimensions—technology use, digital engagement, customer consultation, sales impact, and operational efficiency—to compare showrooms and highlight actionable improvement areas.

ExcelTableauIndex DesignDashboard DataNPS Analysis

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Customer Booking Analytics (LetMeShip)

BI & predictive analytics · customer behavior + margins

Analyzed over 700k shipment records to understand customer booking behavior, carrier preferences, margins, and seasonality. Built a star schema and Tableau dashboards to support operational and strategic decision-making. Extended the analysis with a predictive model to forecast insurance selection (No / Basic / Premium) and evaluate its financial impact using a cost matrix.

TableauTableau PrepData ModelingStar SchemaCustomer SegmentationOrangeGradient Boosting

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Cyber Security Assessment Tool (ITeasy AG)

Agile Business Analysis · SME cybersecurity

Developed a simplified cybersecurity assessment tool for SMEs with 91 criteria across People, Process, and Technology. Focused on usability, clarity, and actionable reporting.

BABOKAgile / ScrumExcelMockplusJiraConfluence

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